My name is Juana Colon, and I work as a marketing manager for Falcon Gallant. I have over 5 years of experience in FMCG marketing and worked on brands like Coca-Cola, Snickers, Twix, Monster Energy Drink and Red Bull. Falcon Gallant is a Fanta distributor and also works across FMCG categories beyond Fanta, including confectionery and energy drinks, so a buyer stocking several product lines can source them through the same account instead of managing a separate supplier relationship for each one. That structure is built on consistent stock availability and stable pricing, which business buyers tend to value more than promotional claims when deciding who to order from.